Love's Baby Soft, the iconic fragrance, made its debut in 1974. The soft, powdery scent, in its classic "bullet" shape pink bottle, soon became the fragrance icon of the '70s. With the rise of interest in past pop culture trends, Love's is being rediscovered by new generations. As soft and gentle as a kiss, it speaks in a powdery whisper, and is as cool and fresh as a gentle summer breeze. Everybody loves LOVE'S!

The Love's Baby Soft fresh perfume spray for teens and the Love's Baby Soft pink perfume are beloved worldwide. The iconic baby powder scent for teens and young women is as soft and gentle as a kiss. Delicate florals are surrounded by soft powdery notes and sheer musk, giving it a clean, "baby-smell" that is still sufficiently mature to be sexy. This baby fresh perfume is a favorite among teens and women.

The House of Dana was formally established in Barcelona, Spain in 1932. Founder Javier Serra collected all the best ingredients, artists and distributors, and was set to compete with the best in the world. With great success in releasing its first ever perfume (and one of the first perfumes in the Oriental fragrance category), DANA went on to release a string of nearly 50 original perfumes through the 1950's. Among the best known in the world are Tabu, 20 Carats, Canoe, Emir, Platine, Sirocco Donna, Voodoo, Priorite, Imposible, and the remarkably well-received Ambush perfume.

The Love's Baby Soft cologne mist comes in the original "bullet" shape pink bottle. Its fragrance category is Floral, Powdery, with top notes of Lemon Leaf and Orange, mid notes of Lily of the Valley, Jasmine, and Rose, and base notes of Sandalwood, Vanilla, Powdery, and Creamy Musk. As cool and fresh as a gentle summer breeze, it speaks in a powdery whisper that is loved by all.

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